Monthly Archives: November 2008

What I’m reading

The Virtues of War – Steven Pressfield. This is an awesome book written in the first person from the perspective of Alexander the Great. It’s fiction but Pressfield has obviously done his research – apparently it’s very accurate. I should read more about Alexander the Great. I think I’m going to pick up 33 Strategies of War pretty soon as well.

Purple Cow – Seth Godin. Very good book that calls for businesses to stand out and do something worth talking about. Consumers now have all of what they need, and most of what they want, so you need to do something extraordinary to get their attention. I’ve read Seth’s blog for quite a while now so it was a lot of the same ideas, but still very good. I’m planning to read Permission Marketing and Unleashing the Ideavirus within the next week, too.

The Alchemist – Paolo Coehlo. I first read this book a couple of months ago. I love it. It’s an inspiring tale about following your dreams and fulfilling your personal legend. At times Coehlo gets slightly too spiritual and new-age for me, but I still think everyone should read this book.

Anyone Can Do It: My Story – Duncan Bannatyne. Duncan is a scottish entrepreneur who most Brits will know from the TV show Dragons’ Den. This is his autobiography, where he talks about his various business ventures. It’s a very typical rags-to-riches story, but Duncan mentions a few things that stood out for me. His first million-pound business was a company called Quality Care Homes, a chain of elderly nursing homes in the north of England. Duncan says that he didn’t have first-mover advantage, specialised sector knowledge, or a unique selling point: he just went and did it better than everyone else had. Good read.

Why talent is overrated – very interesting article that says that those who we consider to be very talented aren’t necessarily genetically disposed that way – they just practice a lot more and a lot harder than most.

What You’ll Wish You’d Known – transcript of a high school graduation speech that Paul Graham was meant to give, but didn’t. He talks about a lot of great stuff, and it’s a lot better than the typical graduation speeches of “don’t give up on your dreams”. Charlie Hoehn has a good summary of some of the key points here.

As always, if you think there are any books or articles that I should check out, please email me at andrewlynch88@gmail.com.

Final note: the Book Quotes page is now up; you can access it by clicking the link along the top bar, or by clicking here. And I’ve changed the theme of the site a bit: any feedback or ideas, feel free to email me.

On reading and progress

Ilan Bouchard has a great post up at his personal blog called On Reading and Progress.

I never read anymore without a pen and highlighter. I highlight passages that stand out and scribble notes in the margins; when I finish a book, I set it aside for a month or two. Then I return to it and transcribe all the highlighted passages and notes into a word document, marking their page numbers. This allows me to review the book and fixes its main concepts in my mind. If I want to review a quote, I can search within the word document for a few words or phrases from the passage, and jump directly to the quote in question, even if I can’t remember who wrote it or which book it came from.

I can’t stress how much doing exactly this has helped me. I’ve only done this with maybe 15 books since I started doing it a few months ago, but it’s already helped me massively. If you want to do the same, here’s some great resources:

These are more for learning on your own time, and if you want something a little more structured, MIT’s Open Courseware is awesome as well. They have lecture notes and presentations and recommended textbooks for all the courses that MIT offer, for free. It’s fantastic.

A short collection of unconventional ideas

Chris Guillebeau at The Art of Non-Conformity has a great new post up entitled A short collection of unconventional ideas.

A year after you leave college, no one will care what your GPA was.

Once you fully understand what you want, it’s not usually that difficult to get it.

At all stages of life, people will gladly offer you unsolicited lists of things you “must” do, be, or have. Most of the time you can nod your head, walk away, and ignore them.

You don’t have to live your life the way other people expect you to.

Potential is good when you’re 15 years old. After that, you need to start doing something.

Highly recommended. Read the whole thing here. I’d definitely recommend the rest of Chris’s site as well: as well as trying to visit every country in the world, he also found the time to write his manifesto called A Brief Guide to World Domination, which is brilliant.

Alexander: The Virtues of War

“As a boy I instinctively understood the ground, the march, the occasion, and the elements. I comprehended the crossing of rivers and the exploitation of terrain; how many units of what composition may traverse such and such a distance, how swiftly, bearing how much kit, arriving in what condition to fight. The drawing up of troops came as second nature to me: I simply looked; all showed itself clear. My father was the greatest soldier of his day, perhaps the greatest ever. Yet when I was ten I informed him that I would excel him. By twenty-three I had done so.”
Steven Pressfield
Alexander: The Virtues of War

This book tells the story of Alexander the Great and his military conquests from a first person perspective, and technically it is fiction, as the author has taken a few creative liberties here and there (as he admits in the first few pages). I bought this book on saturday and started reading it today. It’s brilliant. I plan on getting everything that Pressfield has written over the next month or two – he’s written books about the Battle of Thermopylae and the Peloponnesian War. Add it to the wish list.

My top 3 blogs

On the main page of this site is a list of blogs and websites that I read on a regular basis (in fact I subscribe to them all via RSS and read them in Google Reader). I’d recommend all of them, but thse are the three that I think are the best.

Ryan Holiday

I’ve written about Ryan a couple of times before, but his site is fantastic. Ryan is PR director for Rudius Media and also does work for a big Hollywood management company and the author Robert Greene, among others. Aside from the huge fact that his site is the inspiration for mine, the guy works for Tucker Max, and he reads like his life depends on it. His reading list is packed with great books (I’m working through them now). Ryan is only a year older than me and yet seems so driven, motivated and mature, it’s incredible. If you’re under the age of 25 and aren’t reading his blog, you should be. Here’s some posts of his from my delicious bookmarks:

Seth Godin

Seth’s blog is a fantastic blog on business and marketing. He is one of the most respected business thinkers in the world and, if I remember rightly, his blog is the most read business blog on the internet. His common sense approach to business is great. If and when I start a business in the future, this post will be my manifesto. Some other posts of his that I like:

I Hope They Serve Beer In Hell

This is the production blog for Tucker Max’s first film, I Hope They Serve Beer In Hell, and is written predominantly by Tucker, but with posts from his executive producer and co-writer Nils Parker, and a couple from his assistant Greg and the lead actors. Obviously I’m a big fan of Tucker Max, but I never really appreciated how hard the guy works or how smart he was until he started this blog. The archives stretch right back to pre-production, and Tucker talks about finding a director, casting, making the financing deals and so on, before moving onto the actual shooting of the film. It’s now in the post-production process, with editing and test screenings and so on, and it’s scheduled to be released in 2009. I can’t wait. If you have any interest in filmand want to know more about what goes on behind the scenes, you should definitely check it out. Here are some of my favourite posts from the IHTSBIH production blog:

Of course I’m always looking for new sites to read, more content to devour, so if anyone knows any other good blogs or websites they think I should be reading, fire away in the comments section. I’d love to hear what other people are reading, or what they think of these choices.

Book quotes, Fight Club edition

Here’s the second lot of book quotes. I’m in the process of putting all my book quotes into one static page, rather than a series of blog posts, but until then, here’s my favourite quotes from Fight Club. Brilliant book, fantastic film.

“It’s easy to cry when you realise that everyone you love will reject you or die. On a long enough time line, the survival rate for everyone will drop to zero.”

“One minute was enough, Tyler said, a person had to work hard for it, but a minute of perfection was worth the effort. A moment was the most you could ever expect from perfection. You wake up, and that’s enough.”

“Most guys are at fight club because of something they’re too scared to fight. After a few fights, you’re afraid a lot less.”

“This isn’t a seminar. ‘If you lose your nerve before you hit the bottom,’ Tyler says, ‘you’ll never really succeed.’ Only after disaster can we be resurrected. ‘It’s only after you’ve lost everything,’ Tyler says, ‘that you’re free to do anything.’”

“‘Getting fired,’ Tyler says, ‘is the best thing that could ever happen to any of us. That way we’d quit treading water and do something with our lives.’”

“‘You have a class of young strong men and women, and they want to give their lives to something. Advertising has these people chasing cars and clothes they don’t need. Generations have been working in jobs they hate, just so they can buy what they don’t really need. We don’t have a great war in our generation, or a great depression, but we do, we have a war of the spirit. We have a great revolution against the culture. The great depression is our lives.”

“You could be in school working your ass off, Raymond Hessel, or you could be dead. You choose.”

And here’s a great quote from the author, Chuck Palahniuk:

All those people that give you shit and tease you about your book, or art, or music, or whatever… fuck them. Fuck. Them. They aren’t trying to do what you’re doing. They aren’t doing anything creative, or innovative, or challenging. Fuck them and watch how they change when your art succeeds.

Read this book if you haven’t already.

More advice on life from friends of Tucker Max

This time it’s his ex-girlfriend and fellow Rudius Media writer Erin Tyler, aka The Bunny. Yet another teenager was asking for advice about his situation at college (he got kicked out of his dorm but was allowed to stay enrolled in college on academic probation). Bunny replied with this gem.

“Hey, homeless dude, why did you get kicked out? All the kids I knew who dropped out of college, or got kicked out of college, didn’t like to go to class because they didn’t know what they wanted to do with their lives. Frankly, I don’t think ANY 18 year old knows who they are and what they want to do. In Switzerland, you decide what your career will be at twelve, most people hate their jobs, but they have much higher job security and a lifestyle that is rather incomparable to ours. You won’t get a month of paid vacation around here, and no two hour lunches, so you better be really fucking happy with your chosen career. I think most kids realize this. I think at your age, we see how miserable working environments are, how miserable the people within them are, and we balk at becoming an adult. And then, what if you don’t think your classes are remotely interesting? You slack off and get in trouble.

Fact is, aside from obeying laws and paying taxes, and dying one day, you don’t ever have to do anything you don’t want to–without exception. Furthermore, you can do whatever you believe you can do. The doing isn’t that hard. You believe, and then you decide, and then you go to step one and work real hard. Eventually, you do it. So why don’t you go out into the world, get a place, get a job that pays the bills, but doesn’t require a huge commitment of time, energy, emotion, etc., and read lots of books. Figure out what excites you the most. That is your passion. That is your signpost. Follow that like people follow God, because that is the path to true, sustainable happiness and the life you want to live. You’ll know you’re headed in the right direction, when going to class, or learning your craft, is the highlight of your day.”

Read the whole thread here.

I love the RMMB sometimes. It must be the only place on the internet where you can amazing advice like this and then go and talk about what you’re going to do on World Toilet Day.

Book quotes, Malcolm X edition

A couple of guys that I read regularly like typing or writing out their favourite quotes from books that they’ve read, for reference, inspiration and the like. I think it’s a good idea, and I’m going to do the same. Eventually I’ll consolidate them all into one page on this site, but for now, here’s a few of my favourites to get started with. These are all from The Autobiography of Malcolm X.

“Malcolm’s life finally demonstrates difficult and perennially unfashionable notion that people are not fixed or closed products of their circumstances.”

“Children have a lesson adults needs to learn, to not be ashamed of falling, but to get up and try again. Most of us adults are so afraid, so cautious, so “safe”, and therefore so shrinking and rigid and afraid that it is why so many humans fail. Most middle-aged adults have resigned themselves to failure.”

“Anyone who wants to follow me and my movement has got to be ready to go to jail, to the hospital, and to the cemetery before he can be truly free.”

“All I had done was to improve on their strategy, and it was the beginning of a very important lesson in life – that any time you find someone more successful than you are, especially when you’re both engaged in the same business – you know they’re doing something that you aren’t.”

“I was going through the hardest thing, also the greatest thing, for any human being to do; to accept that which is already within you, and around you.”

“My homemade education gave me, with every additional book that I read, a little bit more sensitivity to the deafness, dumbness and blindness that was afflicting the black race in America. Not long ago, an English writer telephoned me from London, asking questions. One was, ‘What’s your alma mater?’ I told him, ‘Books.’”

“‘Don’t condemn if you see a person has a glass of dirty water,’ [Mr Muhammed] said, ‘just show them the clean glass of water that you have. When they inspect it, you won’t have to say that yours is better.’”

My favourite quote in bold. This is a great book, one that I should probably read again some time. I’ll put it back in the ever-growing pile next to my bed. More book quotes to come soon.

Why I’m such a huge Tucker Max fan

Edit: I previously had a series of 3 posts where I went into a lot more depth than I do here. Those posts were terribly rambling and incoherent, and there was no need for them, so I deleted them. This post, and this quote, is a great summary of why I’m a Tucker Max fan.

From the advice board thread entitled Guide to Beginner Game: How to develop game if you have none:

“You know how many times in my life I have gotten something or achieved something because I tried where others begged off, because I threw my hat in the ring when others kept theirs on their head? You know how many hot girls I have gotten because I went up and talked to them, while everyone else was scared of them? Yes I have game, but my game is worthless sitting alone at a table. It takes balls to approach a hot girl or to put your life on the internet, and friends, I have two huge ones, and this is why I am a winner and will always be a winner.”

This shows Tucker’s attitude to life. He started out down a career path he hated, realised it was wrong for him, changed his mind, figured out what he wanted to do with his life. Then he figured out how to get it. And then he went and did it. I admire him for that. Now he’s written a New York Times bestseller, runs a great company and is making a film.

Check out his messageboard, read his book, or follow his movie production blog.

Why blog?

Just came across this great blog post at CharlieHoehn.com called “Why Blog?” This is the sort of thing I was getting at when I started my blog and wrote my first post about starting a new media presence.

In the last six months, I have:

  • Been chased by employers (instead of the other way around)
  • Been offered a position to help with the online PR for a Hollywood movie
  • Been given free reign to do all the marketing materials for a start-up
  • Been hired as an online marketing strategist (twice)
  • Been able to work with people who I respect and admire
  • Met several very successful entrepreneurs
  • Developed relationships and regularly brainstormed with incredibly smart, underrated people
  • Begun to establish myself as a relatively credible online presence
  • Heightened my ability to think critically
  • Started writing a book
  • Controlled what people see when they do a Google search of my name
  • Realized that I know more about online marketing than quite a few “experts”

And all of these are a direct result of having started this blog, and reading lots of other blogs. I’m not bragging about all this – I’m not special. In fact, I’m just an average kid who graduated a few months ago. My point is that these sorts of experiences are entirely within your reach.

Read the whole thing here.