Monthly Archives: December 2008

A self-evaluation

I’ve been struggling with this blog recently, wondering what to write about and why I’m bothering with it in the first place. I asked someone for some advice, and for some feedback on what I’d already written. His answer:

You’re writing about stuff that 1) You have no actual experience in 2) Is mostly just a regurgitation of other people who do what they’re talking about’s work.

That’s a recipe for a blog that no one is going to read and will never challenge you. So first, you should understand that the only thing you’re allowed to speak authoritatively about is your personal journey and life.

The reason you’re having trouble is because you’re forcing it. It’s never going to happen – or if it does, it will have nothing to do with you and completely to do with luck. It’s sort of like you’re driving around until someone gives you directions when the smart move would be to hang at your house and not leave until you get them. At least then you could be productive while you wait.

He’s completely right. Why am I writing about marketing? I’ve never been a marketer, I’ve never even had a proper job. Half of my blog posts consist of block quotes from other people and short comments from me. Why would anyone bother to read my blog if I’m just reposting what I’ve seen or read elsewhere? My tag cloud to the right has a lot of different tags. Why are two of the biggest tags two other people? Why am I writing about them so much? There should only be two tags at the moment: “life” and “my”.

I’ve been writing about what I thought I should be writing about, and copying what I’ve seen others do, thinking that by copying their actions, I can copy their success. Of course it’s not that’s easy.

I touched upon this issue briefly when I wrote about reading The Game again. The reason I got involved in the Community in the first place was that I was looking for answers: external answers to a problem that was all internal. At the time I naively believed that if I was successful with women, I would be a happy person and have a happy life. I kept reading more and more things. I thought that if I just read the “right” ebook or watched the “right” video or whatever, then everything would fall into place.

Thinking about it, I’ve been doing exactly the same over the past year or so, just in a different context. I’ve become obsessed with reading blogs and books. This isn’t a bad thing in itself, but the problem is that I’m doing exactly what I did when I was 17, except instead of being about women, it’s about careers, life and success. I keep looking for that one blog post or inspirational book that really speaks to me and catapults me to success.

But it doesn’t work like that. Ironically, this quote from The Game sums it up quite well:

In life, people tend to wait for good things to come to them. And by waiting, they miss out. Usually, what you wish for doesn’t fall in your lap; it falls somewhere nearby, and you have to recognize it, stand up, and put in the time and work it takes to get it.

I’ve been waiting. When I wrote about the drive to do something, I was sitting in my room, bored, waiting for something to happen. If I really had the drive to do something, I would have got up off my ass and fucking do something. But I didn’t.

I need to stand up and put the time and the work in. No more cruising along and thinking that I’m doing things that will make myself successful. That’s just masturbation. No more of that. I need to stop these self-delusional thoughts and start working.

What I’m reading

Outliers - Malcolm Gladwell
Gladwell’s third book, where he looks at what factors determine success, with surprising results (as if we’d expect anything different). I liked this book a lot more than Blink (which is still very good), and it’s definitely a much more mature book than The Tipping Point, but I’m not sure if it’s better. Definitely worth reading, if you haven’t already. Gladwell has a fantastic talent for making non-fiction writing incredibly engaging and entertaining.

Permission Marketing – Seth Godin
Another good book from Seth, who’s blog I highly recommend. This book is a bit outdated, as it was published in 1999, so some of the examples are a bit irrelevant now, but the principles are solid: for a good primer on permission marketing, read this post. I’ve been reading Seth’s blog for a while now so, like Purple Cow, this book was more for supplementing what Seth has published on his blog, rather than introducing me to new ideas.

The Game – Neil Strauss
I’ve probably read this book more than any other, but I’m going through it again and reading it properly. I think I first read this book when I was 17, and at the time it changed my life. I thought I had discovered “the secret” , and that by applying the knowledge in here I would have infinite success with women and live a happy life. In short, I completely missed the point of the book. But, for a while at least, I was quite into the community, and read a lot of self-help books with the intent of increasing my success with women. Strangely, just thinking that I knew more than other people about women made me much more confident, and this confidence actually paid off. As I got a little more mature I grew out of the community, but the confidence I had acquired stayed with me. Now I’ve realised no-one needs all this PUA bullshit to have success with women, which in turn made me a lot more confident in myself. Now, two years after I first read the book, I’m infinitely more confident than I ever have been before. Strange how that worked out. I highly recommend this book, as it is amazing, and Strauss’s honesty about his shortcomings is incredible. Just don’t do what I did – actually listen to what Strauss is saying about this subculture.

I Hope They Serve Beer In Hell – Tucker Max
It’s been a long term at uni, and I needed a break from some of the heavier non-fiction that I read, so I’m reading this again. Hilarious. Although I think my girlfriend is worried (and slightly jealous) about the number of times I’ve read this book.

What if Steve Jobs ran one of the Big Three auto companies? – good article that looks at the problems in Detroit, and how they could learn a lesson from Jobs’ turnaround of Apple back in the 90s.

The High-Res Society – another great essay by Paul Graham.

“Large organizations will start to do worse now, though, because for the first time in history they’re no longer getting the best people. An ambitious kid graduating from college now doesn’t want to work for a big company. They want to work for the hot startup that’s rapidly growing into one. If they’re really ambitious, they want to start it.”

Is effort a myth? – this is one of my favourite Seth Godin posts. I’ve been re-reading it recently and thinking about how to apply it to my own life. I waste far too much time at uni, rationalising it by convincing myself that I’m exposing myself to randomness, when actually I’ve just wasted an afternoon playing video games.

If you have any recommendations for books, articles, essays, blog posts or whatever, email me at andrewlynch88@gmail.com.

New ad campaign from Detroit

Hat tip Jason.

Charlie Hoehn’s 3^3 project

Charlie Hoehn has a cool new post up called The 3^3 project:

Over the year, we all discovered new things that we now love and recommend to everyone. Restaurants, food, movies, songs, bands, books, websites, articles, Youtube videos, etc. We recommend them because we’re confident that they’ll enrich another person’s life in some way or another. This is genuine word-of-mouth marketing. The person making the suggestion has nothing to gain from it personally, other than the satisfaction that he gets from knowing that he’s made someone’s life a little better.

But when you’re online, it’s a bit harder to find authentic recommendations. You don’t know if the source is being paid to write something or if they’re doing their friend a favor or what. But I’m not going to let that happen on this post.

I’m calling this “The 3^3 Project” (three to the third) because you need to recommend 3 things, describe each of them in 3 sentences, and then ask 3 more people to join this discussion. It allows us to find really cool stuff through genuine word-of-mouth, and possibly even come up with some Christmas gift ideas.

Here’s my 3 (I posted these in the comments over at his blog):

1. Stumbleupon – aside from delicious, this is my favoute firefox add-on, as it allows you to randomly generate any webpage that people have submitted to its databsae, and rate it upor down, so it learns what you like and don’t like. If you use the wikipedia channel, you can find any random wikipedia article that stumbleupon thinks might be of interest to you, based on your past preferences. The more you use it, the more accurate it gets and so the more quality content you come across.

2. Post-it highlighters – using these when I’m reading makes it infinitely easier to mark the relevant parts of a book. The page tabs save you so much time, so rather than flicking through the whole book, you can find the section you’re looking for in seconds. They make it much easier to review a book and its key messages.

3. Arrested Development – As I’m from the UK, I had never really seen this before. It’s one of the funniest sitcoms I’ve ever seen, and I’ve seen quite a lot. Possibly better than the Office (which is my all-time favourite comedy show).

You can see what a lot of other people recommended on this thread at the Rudius Media Messageboard as well

What are your three?